高峰后的表现&E宇宙

最近的“订阅战争”报告是由美国政府委托编写的.K.-based digital payments tech company Bango points to consumer dissatisfaction with the fractured state of subscription services in general and the increasing appeal of indirect subscription options and super-bundles of aggregated services sold through telcos like Optus in Australia. Perhaps it's another sign of less-than-inspiring times that the best thing consumers say streaming services can do for them is to stop standing out from the crowd and start disappearing into it.

一体化流媒体工具可以让你做到这一切，但你应该?

今天, we are seeing a similar conglomeration of features and abilities in today's production hardware, 让一个人“包揽一切”!这就引出了一个问题:你应该做所有的事情吗?

体育直播和爱迪生音调测试

There can be little doubt that live sports streaming has a lucrative and dazzling future. 但首先，它需要通过语气测试阶段.

有效的K-12视频策略

The revolutionary change over the past 10 years has made production technologies accessible to teachers and even students. 四年前, 当然, almost everyone was forced to rely on educational video to keep schools asfunctional as possible. 今天, we can identify several use cases of teacher-produced educational video that are particularly effective.

我们应该相信尼尔森的数学吗?

在看过Nielsen/Gracenote的2023年游戏状态报告后, 数据驱动的个性化:流媒体内容发现的未来, 我发现他们引用的数字非常有创意. 当我想到他们的研究时，我没有一种温暖、模糊的感觉.

2024年是WebRTC年吗?

与大型体育流媒体运营商合作, WebRTC为超低延迟流媒体提供了一个真正的机会. 但是同样的运算符, 哪些公司在授权上花费了数十亿美元, can't afford to just swap the ability to stream content in real time for basic OTT functionality like SSAI and DRM.

对于直播制作人来说，档位表仍然是一个好主意

While the All-In-One live production and streaming tools grow and mature, let's make sure we keep backup solutions in mind to ensure a successful production—even if it still means a table full of gear.

与狼共舞

Most of those following the Hollywood strikes of 2023 found reason to cheer on Nov. 8 when SAG-AFTRA and AMPTP reached a tentative agreement that reportedly resolved the AI-related disputes that largely motivated the strike (alongside the impasse over stream­ing residuals). 但这项决议是在一个重大妥协的基础上做出的.

WCAG 2.2、Web内容可访问性标准与您

而不是拼凑加州的无障碍标准, 伊利诺斯州, 欧洲, 还有其他地方, the current standard is set by a broad cross-section of experts from the industry and published by the World Wide Web Consortium (W3C) as the Web Content Accessibility Guidelines (WCAG).

中国电视广告的现状

广告购买正在改变. 例如, now you can buy from an agency that has deep knowledge of data around local viewing, or you can go to a TV manufacturer that has deep knowledge of all of the viewing on its hardware.

随着社交视频的大小，为你的观众提供他们渴望的东西

The customer wanting to watch your stream on Insta does not want a horizontal video shoehorned into a vertical frame. The customer 看 the horizontal version doesn't want the vertical slice with the same thing blurred out behind it to fill the frame. 这些顾客都渴望那种特殊的体验. 你的工作就是给你的顾客他们渴望的东西.

8课冲浪可以教直播制作人

今年早些时候，我有机会尝试学习冲浪. I'm very glad that I took the lessons because I soon found out how hard surfing really is. 在, 失败, 受伤, 看, 和学习, I saw some parallels between my lessons on the water and the streaming business—which isn't quite as easy as it looks either.

流媒体中的一切都有其价格

这篇专栏并不是要让人沮丧, 尤其是因为整体经济似乎还在艰难前行. But it is meant to ask those of you in the industry to share anecdotes and stories about the pain points you're facing. 我们知道，流媒体中的任何东西都有其价格, but you are in a better position to help us fully understand what that price entails.

个性化比你想象的要多

随着生成式人工智能的进步, just-intime代码转换, SSAI缝合, 以及其他流媒体视频技术栈组件, companies like Infuse Video are demonstrating that the true vision of video personalization—changing the video content itself—is finally at hand.

可寻址广告的争论

对于本专栏, 我和拉里·艾伦谈过, VP and general manager of data and addressable enablement at Comcast Advertising, about a question that lands firmly on the deterministic side: "What is addressable advertising?" The term "addressable" refers to targeting digital and broadcast inventory and being able to buy audience segments on a household level.

教育视频制作的逆向设计

Software developers are trained in accessibility issues for front-end development and basic concepts like labeling control elements and reporting state changes to assistive technology—screen-readers—are part of a professional developer's code testing procedures. 尽管取得了这些进展, two very different forces are swirling with the potential to push back on the trend towards better technological inclusion of the disabled.

亚马逊Prime增加广告支持:推出分级服务还为时不晚

September 22 brought the unsurprising news that Amazon will soon join Netflix, 迪斯尼+, and Max by adding an ad-supported subscription tier for viewing its premium content in the U.S.，美国.K.美国、德国和加拿大. Prime being Prime, it's slightly inverting the approach its fellow top-tier titans have taken. Instead of offering a reduced subscription price for those budget-conscious viewers who are willing to suffer through a few ads in their premium shows, 亚马逊将广告层设为默认设置，并加收2美元.99美元到无广告级别.

经得起时间考验的证据

从战争罪到战争罪法庭和战争纪念, 我们如何保证内容是可玩的?

“防弹”应该成为生产装备的标准功能

There's a lot more imperfect gear on the market than ever before—gear we can't count on from gig to gig. 不能提供可靠视频的设备. 功能可以工作，然后不工作. 连接后又断开的设备. 我们已经失去了核心可靠性. 防弹需要成为一种功能.

明星、罢工、流媒体和对最低剩余收入的清算

Largely at issue in the first simultaneous WGA and SAG-AFTRA strikes in 60+ years are legacy residual rates in expired contracts that no longer reflect either the prevalence of streaming or the profit it brings to studios.